An evaluation of the effectiveness of rugby event sponsorship : a study of Dove Men+Care and the Welsh Rugby Union
Robert James Thomas
| Year of publication: |
2014
|
|---|---|
| Authors: | Thomas, Robert James |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 23.2014, 4/5, p. 304-321
|
| Subject: | Brand loyalty | Qualitative research | Brand identification | Brand evaluation | Customer engagement | Konsumentenverhalten | Consumer behaviour | Sponsoring | Sponsorship | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markentreue | Fußball | Football | Markenartikel | Brand | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010422965