An evaluation of the role of green marketing and a firm's internal practices for environmental sustainability
Year of publication: |
December 2015
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Authors: | D'Souza, Clare ; Taghian, Mehdi ; Sullivan Mort, Gillian ; Gilmore, Andrew |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 23.2015, 7, p. 600-615
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Subject: | green marketing | green research and development | environmental resource management | green suppliers | environmental processes | Öko-Marketing | Green marketing | Umweltmanagement | Environmental management | Öko-Produkt | Sustainable product | Nachhaltige Entwicklung | Sustainable development | Umweltbewusstsein | Environmental consciousness | Nachhaltigkeit | Sustainability | Umweltpolitik | Environmental policy | Umweltschutz | Environmental protection | Industrieforschung | Industrial research |
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