An examination into the factors that influence consumers’ perceptions of value
Joris Drayer; Stephen L. Shapiro
| Year of publication: |
2011
|
|---|---|
| Authors: | Drayer, Joris ; Shapiro, Stephen L. |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 14.2011, 2, p. 389-398
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Ballsport | Ball game | Sportorganisation | Sport organization | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009390339