An examination of Chinese own brand development model : a resource perspective
Wei Song; David D. Schein
| Year of publication: |
2011
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|---|---|
| Authors: | Song, Wei ; Schein, David D. |
| Published in: |
International journal of strategic change management : IJSCM. - Geneva : Inderscience Enterprises, ISSN 1740-2859, ZDB-ID 21940496. - Vol. 3.2011, 1/2, p. 116-126
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009878861