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An Examination of Deal Proneness Across Sales Promotion Types: A Consumer Segmentation Perspective

Year of publication:
1997
Authors: Lichtenstein, Donald R. ; Burton, Scot ; Netemeyer, Richard G.
Published in:
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 73.1997, 2, p. 283-297
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Type of publication: Article
Source:
OLC-SSG Economic Sciences
Persistent link: https://www.econbiz.de/10006630281
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