An Examination of Deal Proneness Across Sales Promotion Types: A Consumer Segmentation Perspective
Year of publication: |
1997
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Authors: | Lichtenstein, Donald R. ; Burton, Scot ; Netemeyer, Richard G. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 73.1997, 2, p. 283-297
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