An examination of effects of credibility and congruency on consumer responses to banner advertisements
Sojung Kim; Sejung Marina Choi
| Year of publication: |
2012
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|---|---|
| Authors: | Kim, Sojung ; Choi, Sejung Marina |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 11.2012, 1/4, p. 139-160
|
| Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Glaubwürdigkeit | Credibility | Website | Reputation | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009703943