An examination of Hofstede's cultural factors in explanation of differences in Citibank international retail banking web sites
Albert E. Avery; Babu G. Baradwaj; Daniel D. Singer
| Year of publication: |
2008
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|---|---|
| Authors: | Avery, Albert E. ; Baradwaj, Babu G. ; Singer, Daniel D. |
| Published in: |
The journal of business and economic studies. - Newark, NJ : School of Management, New Jersey Institute of Technology, ISSN 1063-343X, ZDB-ID 1193519-4. - Vol. 14.2008, 2, p. 73-90
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| Subject: | Citibank <New York, NY> | Privatkundengeschäft | Personal banking | Internationales Marketing | International marketing | Website | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003791399