An examination of Oliver’s product loyalty framework
Galen T. Trail, Jeffrey D. James, Hyungil Kwon, Dean Anderson and Matthew J. Robinson
| Year of publication: |
2016
|
|---|---|
| Authors: | Trail, Galen T. ; James, Jeffrey D. ; Kwon, Hyungil ; Anderson, Dean ; Robinson, Matthew |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 17.2016, 2, p. 94-109
|
| Subject: | Consumer behaviour | Sports marketing | Product loyalty | Repeat patronage | Spectator sport | Oliver’s product loyalty framework | Konsumentenverhalten | Beziehungsmarketing | Relationship marketing | Sportmarketing | Sport | Sports | Profisport | Professional sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-04-2016-008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011578567