An examination of Oliver’s product loyalty framework
Year of publication: |
2016
|
---|---|
Authors: | Trail, Galen T. ; James, Jeffrey D. ; Kwon, Hyungil ; Anderson, Dean ; Robinson, Matthew |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 17.2016, 2, p. 94-109
|
Subject: | Consumer behaviour | Sports marketing | Product loyalty | Repeat patronage | Spectator sport | Oliver’s product loyalty framework | Konsumentenverhalten | Sportmarketing | Beziehungsmarketing | Relationship marketing | Profisport | Professional sports |
-
Kim, Kyungyeol, (2020)
-
eSport vs. sport : a comparison of spectator motives
Pizzo, Anthony D., (2018)
-
Understanding the lack of diversity in sport consumer behavior research
Delia, Elizabeth B., (2022)
- More ...
-
Motives and Points of Attachment of Professional Golf Spectators
Robinson, Matthew J., (2004)
-
The Theory of Planned Behaviour and Intentions to Attend a Sport Event
Cunningham, George B., (2003)
-
The Feasibility of Single-Item Measures in Sport Loyalty Research
Kwon, Hyungil, (2005)
- More ...