An examination of popular pricing and price framing techniques in the hospitality industry and directions for future research
Anna S. Mattila, Yixing (Lisa) Gao
| Year of publication: |
2016
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|---|---|
| Authors: | Mattila, Anna S. ; Gao, Yixing |
| Published in: |
International journal of revenue management : IJRM. - Olney, Bucks : Inderscience Enterprises, ISSN 1474-7332, ZDB-ID 2193374-1. - Vol. 9.2016, 2/3, p. 175-185
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| Subject: | pricing | price framing | hospitality | hotel | restaurant pricing | Preismanagement | Pricing strategy | Hotellerie | Hotel industry | Gastgewerbe | Hospitality industry | Krankenhaus | Hospital | Gastronomie | Restaurant industry | Preis | Price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011610465