An examination of sales promotion programs in Hong Kong : what the retailers offer and what the consumers prefer
Lin Yang; Wah-Leung Cheung; James Henry and John Guthrie; Kim-Shyan Fam
| Year of publication: |
2010
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|---|---|
| Authors: | Yang, Lin ; Cheung, Wah-leung ; Henry, James ; Guthrie, John ; Fam, Kim-Shyan |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 16.2010, 4, p. 467-479
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| Subject: | Verkaufsförderung | Sales promotion | Kosmetik | Cosmetics | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Hongkong | Hong Kong |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008825721