An examination of social influence on shopper behavior using video tracking data
Xiaoling Zhang, Shibo Li, Raymond R. Burke, & Alex Leykin
| Year of publication: |
2014
|
|---|---|
| Authors: | Zhang, Xiaoling ; Li, Shibo ; Burke, Raymond R. ; Leykin, Alex |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 5, p. 24-41
|
| Subject: | social influence | video tracking | shopper marketing | path analysis | hierarchical Bayes model | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010419907