An examination of the effects of adaptive selling behavior and customer orientation on performance of pharmaceutical salespeople in an emerging market
Ali Kara, Syed Saad Andaleeb, Mehmet Turan and Serap Cabuk
| Year of publication: |
2013
|
|---|---|
| Authors: | Kara, Ali ; Andaleeb, Syed Saad ; Turan, Mehmet ; Cabuk, Serap |
| Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 13.2013, 2, p. 102-114
|
| Subject: | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing | Schwellenländer | Emerging economies | Pharmaindustrie | Pharmaceutical industry | Verkauf | Selling |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009766202