An examination of the international product life cycle and its application within marketing
Sak Onkvisit; John J. Shaw
| Year of publication: |
1983
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|---|---|
| Authors: | Onkvisit, Sak ; Shaw, John J. |
| Published in: |
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business. - New York, NY : Columbia Univ., ISSN 0022-5428, ZDB-ID 281462-6. - Vol. 18.1983, 3, p. 73-79
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| Subject: | Produkt | Neues Produkt | Absatz | Internationale Unternehmung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003644690