An Examination of the Relationship Between a Firm's Offerings and Different Customer Loyalty Segments
| Year of publication: |
2012
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|---|---|
| Authors: | Stading, Gary L. ; Johnson, Madeline |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 11217790. - Vol. 19.2012, 4 (1.10.), p. 367-391
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