An Examination of the Relative Impact of Growth Strategies on Profit Performance

This article investigates the relative impact which marketing growth strategies have on profit performance as opposed to strategic debt utilisation, asset management, and margin management. A structural equation approach is used to assess which areas deserve the greatest attention in the process of making strategic decisions. Implications for management and future research are offered.

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Year of publication:	1988
Authors:	Cronin, J. Joseph ; Page, Thomas J.
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 22.1988, 1, p. 57-68
Publisher:	MCB UP Ltd
Subject:	Marketing \| Profit \| Sales

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000005268 [DOI]
Source:	Other ZBW resources

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