An examination of the status and evolution of country image research
Irene R.R. Lu, Louise A. Heslop, D. Roland Thomas and Ernest Kwan
| Year of publication: |
2016
|
|---|---|
| Authors: | Lu, Irene R. R. ; Heslop, Louise A. ; Thomas, D. Roland ; Kwan, Ernest |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 33.2016, 6, p. 825-850
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| Subject: | Content analysis | Destination image | Country of origin | Country image | COO | Place image | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Destinationsmanagement | Destination management | Bibliometrie | Bibliometrics | Tourismusmarketing | Tourism marketing | Öffentlichkeitsarbeit | Public relations | Standortmarketing | Place marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-03-2015-0036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011630326