An Examination of the Visual Element Used in Generic Message Advertisements: A Comparison of Goods and Services
| Year of publication: |
2008
|
|---|---|
| Authors: | Clow, Kenneth E. ; James, Karen E. ; Kranenburg, Kristine E. ; Berry, Christine T. |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 20507926. - Vol. 30.2008, 1 (31.12.), p. 69-85
|