An examination of the visual element used in generic message advertisements : a comparison of goods and services
Kenneth E. Clow; Karen E. James; Kristine E. Kranenburg; Christine T. Berry
| Year of publication: |
2009
|
|---|---|
| Authors: | Clow, Kenneth E. ; James, Karen E. ; Kranenburg, Kristine E. ; Berry, Christine T. |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 30.2009, 1, p. 69-84
|
| Subject: | Werbung | Advertising | Emotion | Werbewirkung | Advertising effects | Konsumgütermarketing | Consumer goods marketing | Dienstleistungsmarketing | Services marketing | Vergleich | Comparison |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003839175