An examination of trust assurances adopted by top internet retailers : unveiling some critical determinants
Year of publication: |
2014
|
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Authors: | Karimov, Farhod P. ; Brengman, Malaika |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 14.2014, 4, p. 459-496
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Subject: | Trust assurances | Trust seals | B2C e-commerce | Content analysis | Electronic Commerce | E-commerce | Vertrauen | Confidence | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Internet | Einzelhandel | Retail trade |
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