An expanded servicescape perspective
Mark S. Rosenbaum; Carolyn Massiah
| Year of publication: |
2011
|
|---|---|
| Authors: | Rosenbaum, Mark S. ; Massiah, Carolyn |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 22.2011, 4, p. 471-490
|
| Subject: | Dienstleistungssektor | Service industry | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009304739