An Experiential Exercise in Service Environment Design
| Year of publication: |
2012
|
|---|---|
| Authors: | Fowler, Kendra ; Bridges, Eileen |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 34.2012, 2, p. 156-165
|