AN EXPERIMENTAL APPROACH TO ESTIMATING WILLINGESS-TOPAY FOR IMPROVEMENTS IN FOOD SAFETY

This paper presents the results obtained from two experimental auctions regarding consumer willingness-to-pay (WTP) for food safety improvements. The research found a positive WTP for food safety. However WTP amounts are different when participants bid with objective risk information as compared with the naive (bid without this risk information. There appears to be no significant difference in WTP regarding different magnitudes of risk reduction.

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Year of publication:	2005
Authors:	Cao, Kay ; Gibson, John ; Scrimgeour, Frank G.
Institutions:	Australian Agricultural and Resource Economics Society - AARES
Subject:	Food safety WTP \| experimental auction \| Campylobacter in chicken products. \| Food Consumption/Nutrition/Food Safety \| Risk and Uncertainty

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Extent:	application/pdf
Series:	2005 Conference (49th), February 9-11, 2005, Coff's Harbour, Australia.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series 2005 Conference (49th), February 9-11, Coff's Harbour, Australia Number 137802
Source:	RePEc - Research Papers in Economics

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