An experimental approach to investigating satisfaction and continuity in marketing alliances
| Year of publication: |
1995
|
|---|---|
| Authors: | Shamdasani, Prem N. ; Sheth, Jagdish N. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 29.1995, 4, p. 6-23
|