An experimental approach to making retail store environmental decisions
Julie Baker, Michael Levy and Dhruv Grewal
| Year of publication: |
2007
|
|---|---|
| Authors: | Baker, Julie ; Levy, Michael ; Grewal, Dhruv |
| Published in: |
Fundamentals of marketing research ; Vol. 3. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 22-35
|
| Subject: | Einzelhandel | Retail trade | Ladengestaltung | Store design | Konsumentenverhalten | Consumer behaviour | Experiment | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003540228