An experimental assessment of effects associated with alternative tensile price claims
| Year of publication: |
1994
|
|---|---|
| Authors: | Biswas, Abhijit ; Burton, Scot |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 29.1994, 1, p. 65-73
|
| Publisher: |
Elsevier |