An experimental investigation of attitude change and choice of a new brand
James L. Ginter
| Year of publication: |
1974
|
|---|---|
| Authors: | Ginter, James L. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 11.1974, 1, p. 30-40
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| Subject: | Verbraucher | Marktforschung | Markenartikel |
| Type of publication: | Article |
|---|---|
| Notes: | mit bibliogr. Angaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002454822