An experimental investigation of the effects of retargeted advertising : the role of frequency and timing
Navdeep S. Sahni, Sridhar Narayanan, and Kirthi Kalyanam
| Year of publication: |
2019
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|---|---|
| Authors: | Sahni, Navdeep S. ; Narayanan, Sridhar ; Kalyanam, Kirthi |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 56.2019, 3, p. 401-418
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| Subject: | retargeting | randomized field experiment | digital advertising | temporal patterns | frequency effects of advertising | Werbung | Advertising | Werbewirkung | Advertising effects | Experiment | Online-Marketing | Internet marketing | Feldforschung | Field research | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243718813987 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012177427