An experimental investigation of the use of brand extension and co-branding strategies in the arts
| Year of publication: |
2007
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|---|---|
| Authors: | d'Astous, Alain ; Colbert, François ; Fournier, Marilyne |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 21.2007, 4, p. 231-240
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