An experimental study of brand signal quality of products in an asymmetric information environment
| Year of publication: |
2006
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|---|---|
| Authors: | Tsao, Hsiu-Yuan ; Pitt, Leyland F. ; Berthon, Pierre |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 1245028. - Vol. 34.2006, 4, p. 397-405
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