An experimental study on the effect of brand and brand extension on omission neglect
Evandro Luiz Lopes; Dirceu da Silva; José Mauro da Costa Hernandez
| Year of publication: |
2014
|
|---|---|
| Authors: | Lopes, Evandro Luiz ; Silva, Dirceu da ; Costa Hernandez, José Mauro da |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 26.2014, 3, p. 201-216
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| Subject: | Brand | brand extension | experiment | omission neglect | missing information | Markentransfer | Brand extension | Experiment | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010380445