An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies
| Year of publication: |
2013
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|---|---|
| Authors: | Lee, Yang-Im ; Trim, Peter R.J. |
| Published in: |
Journal of Global Scholars of Marketing Science. - Taylor & Francis Journals, ISSN 2163-9159. - Vol. 23.2013, 3, p. 314-337
|
| Publisher: |
Taylor & Francis Journals |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10010825438