An explanatory study of predictive factors of customer retention with Cypriot retail banks
Maria Georgiou, Sofia Daskou and Michailina Siakalli, Athanasios Anastasiou
| Year of publication: |
2024
|
|---|---|
| Authors: | Georgiou, Maria ; Daskou, Sofia ; Siakalli, Michailina ; Anastasiou, Athanasios |
| Published in: |
International journal of economics and business research : IJEBR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-9869, ZDB-ID 2537709-7. - Vol. 27.2024, 1, p. 127-150
|
| Subject: | commitment | loyalty | relational constructs | satisfaction | staying intention | switching | trust | Beziehungsmarketing | Relationship marketing | Privatkundengeschäft | Personal banking | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Mitarbeiterbindung | Employee retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEBR.2024.136166 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015063251