An exploration into the practice of online service failure and recovery strategies in the Balkans
Year of publication: |
January 2019
|
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Authors: | Azemi, Yllka ; Ozuem, Wilson ; Howell, Kerry E. ; Lancaster, Geoffrey |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 94.2019, p. 420-431
|
Subject: | Service failure | Recovery strategies | Social constructivism | Failure-recovery process | Beschwerdemanagement | Complaint management | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Südosteuropa | Southeastern Europe |
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