An exploration of health-consciousness and character weight as factors influencing adolescents' perceptions of a healthy food ad
Jessica Castonguay, Aysen Bakir, and Jeffrey G. Blodgett
| Year of publication: |
2022
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|---|---|
| Authors: | Castonguay, Jessica ; Bakir, Aysen ; Blodgett, Jeffrey G. |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 28.2022, 5, p. 242-255
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| Subject: | adolescents | advertising | Health-Conscious | weight | Jugendliche | Youth | Ernährungsverhalten | Eating habit | Gesundheit | Health | Werbung | Advertising | Körpergewicht | Body weight | Konsumentenverhalten | Consumer behaviour | Gesundheitsrisiko | Health risk | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2022.2096424 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013352832