An exploration of how construal level framing determines bequest giving behavior
Year of publication: |
2024
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Authors: | Shang, Jen ; Routley, Claire ; Sargeant, Adrian |
Published in: |
Journal of philanthropy and marketing. - Hoboken, NJ : Wiley, ISSN 2691-1361, ZDB-ID 3059641-5. - Vol. 29.2024, 3, Art.-No. e1876, p. 1-9
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Subject: | bequest | construal level theory | donor behavior | fundraising | philanthropy | psychological distance | temporal distance | Fundraising | Erbe | Inheritance | Konsumentenverhalten | Consumer behaviour | Wohltätigkeit | Charity | Verhaltensökonomik | Behavioral economics | Verhalten | Behaviour | Motivation | Experiment | Entscheidung | Decision | Prospect Theory | Prospect theory | Altruismus | Altruism |
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