An exploration of omni-channel retail from a three-party evolutionary game perspective : brand strength vs. platform stream
Chuan Zhao, Ziyang Guo, Mingke He, Kun Wang
| Year of publication: |
2024
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|---|---|
| Authors: | Zhao, Chuan ; Guo, Ziyang ; He, Mingke ; Wang, Kun |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 45.2024, 7, p. 5020-5039
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| Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Evolutionäre Spieltheorie | Evolutionary game theory | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mde.4304 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015159474