An exploration of the comparability of semantic adjectives in three languages: A magnitude estimation approach
| Year of publication: |
1996
|
|---|---|
| Authors: | Voss, Kevin E. ; Stem Jr, Donald E. ; Johnson, Lester W. ; Arce, Constantino |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 13.1996, 5, p. 44-58
|