An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web : a cross-national study
Yuhmiin Chang
| Year of publication: |
2009
|
|---|---|
| Authors: | Chang, Yuhmiin |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 15.2009, 5, p. 327-343
|
| Subject: | Website | Werbeplanung | Advertising planning | Internationales Marketing | International marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003923342