An exploration on the development of the IT management system in Taiwan's banking industry : from the marketing perspectives
Cho-Pu Lin; Yann-Haur Huang; Chien-Ting Chen; Hsing-Yun Chang
| Year of publication: |
2008
|
|---|---|
| Authors: | Lin, Cho-pu ; Huang, Yann-haur ; Chen, Chien-ting ; Chang, Hsing-yun |
| Published in: |
Review of business information systems. - Littleton, Colo. : [Verlag nicht ermittelbar], ISSN 1534-665X, ZDB-ID 2442108-X. - Vol. 13.2009, 1, p. 71-79
|
| Subject: | Bank | Strategisches Management | Strategic management | IT-gestütztes Marketing | Computer-assisted marketing | Beziehungsmarketing | Relationship marketing | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003808819