An explorative study of Korean consumer participation in virtual brand communities in social network sites
Yongjun Sung; Yoojung Kim; Ohyoon Kwon; Jangho Moon
| Year of publication: |
2010
|
|---|---|
| Authors: | Sung, Yongjun ; Kim, Yoojung ; Kwon, Ohyoon ; Moon, Jangho |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 23.2010, 5, p. 430-445
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| Subject: | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Südkorea | South Korea |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008822591