An explorative study of virtual trading games : a means-end chain approach
Yu-Ling Lin (National Chin-Yi University of Technology)
| Year of publication: |
2015
|
|---|---|
| Authors: | Lin, Yu-Ling |
| Published in: |
Business education & accreditation : BEA. - Hilo, Hawaii : IBFR, ISSN 1944-5903, ZDB-ID 2536578-2. - Vol. 7.2015, 1, p. 97-106
|
| Subject: | Digital Game-Based Learning | Means-end Chain Theory | Virtual Trading | Virtuelle Realität | Virtual reality | Social Web | Social web | Theorie | Theory | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Computerspiel | Video game |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011434597