AN EXPLORATORY ANALYSIS OF INCORPORATING CUSTOMER EXPERIENCE FRAMEWORKS WITHIN AN EMBA PROGRAM

The purpose of this research is to determine how to effectively incorporate customer experience management frameworks within the marketing and management of Executive MBA Programs. To determine this information, two customer experience management frameworks were discussed in detail and then an analysis ensued on its potential applicability of enhancing the EMBA student experience. The main findings of this study indicate that as a result of this experience economy, incorporating a targeted, consistent and branded customer experience within any product or service, with EMBA Programs being no exception, is of critical importance. The results of this exploratory study can have significant implications on the future management and marketing of Executive MBA Programs.