An exploratory analysis of social commonalities and subjective discounts
Mark S. Rosenbaum; Carolyn Massiah; Richard Wozniak
| Year of publication: |
2013
|
|---|---|
| Authors: | Rosenbaum, Mark S. ; Massiah, Carolyn ; Wozniak, Richard |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 41.2013, 9, p. 671-687
|
| Subject: | Commercial friendships | Retail discounts | Consumer culture theory | Consumer behaviour | Customer relationship management | Subjective discounts | Group nepotism theory | Konsumentenverhalten | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Diskontierung | Discounting |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009788897