An exploratory content analysis of product placement in top grossing films
Year of publication: |
January-June 2016
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Authors: | Chan, Fanny Fong Yee |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 22.2016, 1, p. 107-121
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Subject: | content analysis | culture | execution features | films | product placement | Product Placement | Product placement | Filmwirtschaft | Film industry | Bibliometrie | Bibliometrics | Werbewirkung | Advertising effects | Führungskräfte | Managers |
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