An exploratory examination of the relationship between time-in-market and market share for foreign firms in a consumer ethnocentric emerging market
Larry P. Pleshko, Richard A. Heiens
| Year of publication: |
2019
|
|---|---|
| Authors: | Pleshko, Larry P. ; Heiens, Richard A. |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 2442561-8. - Vol. 11.2019, 2, p. 109-121
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| Subject: | time-in-market | market share | consumer ethnocentricity | emerging market | Marktanteil | Market share | Konsumentenverhalten | Consumer behaviour | Schwellenländer | Emerging economies | Nationalkultur | National culture | Multinationales Unternehmen | Transnational corporation | Marketing | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEM.2019.100721 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012135582