An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Damian Gallagher (Department of Marketing, Entrepreneurship and Strategy, University of Ulster, Jordanstown, Northern Ireland), Christina O'Connor (School of Business, Maynooth University, Maynooth, Ireland) and Audrey Gilmore (Department of Marketing, Entrepreneurship and Strategy, University of Ulster, Coleraine, Northern, Ireland)
| Year of publication: |
2016
|
|---|---|
| Authors: | Gallagher, Damian ; O'Connor, Christina ; Gilmore, Audrey |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 34.2016, 2, p. 203-222
|
| Subject: | Marketing | Segmentation | Sport | Marktsegmentierung | Market segmentation | Sportmarketing | Sports marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Ballsport | Ball game | Sportmanagement | Sport management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-09-2014-0188 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011568665