An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions
| Year of publication: |
2013
|
|---|---|
| Authors: | Barat, Somjit ; Amos, Clinton ; Paswan, Audhesh ; Holmes, Gary |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 20.2013, 2, p. 240-247
|