An exploratory investigation of aspirational consumption at the bottom of the pyramid
Shruti Gupta and Pratish Srivastav
| Year of publication: |
January-February 2016
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| Authors: | Gupta, Shruti ; Srivastav, Pratish |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 28.2016, 1, p. 2-15
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| Subject: | Aspirational consumption | bottom of the pyramid | capacity to aspire | subsistence marketplace | Entwicklungsländer | Developing countries | Niedrigeinkommen | Low income | Konsumentenverhalten | Consumer behaviour | Subsistenzwirtschaft | Subsistence economy | Zielgruppe | Target group | Indien | India | Armutsbekämpfung | Poverty reduction | Geschäftsmodell | Business model |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2015.1055873 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011459939