An exploratory investigation of consumer decision making in the service sector

Explores the set of service firms actually considered by consumers for a purchase (the evoked set), the ratio of the evoked set to the total number of service providers, the number of evaluative criteria used to evaluate services, and the perceptions of risk associated with the purchase of consumer services.

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Year of publication:	1993
Authors:	Turley, L.W. ; LeBlanc, Ronald P.
Published in:	Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 7.1993, 4, p. 11-18
Publisher:	MCB UP Ltd
Subject:	Consumer attitudes \| Consumer behaviour \| Risk \| Service industries \| Service operations

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/08876049310047706 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014905507