An Exploratory Investigation of Consumers' Perceptions of Wireless Advertising
| Year of publication: |
2007
|
|---|---|
| Authors: | Peters, Cara ; Amato, Christie ; Hollenbeck, Candice |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 36.2007, 4, p. 129-146
|